Apple is the top brand consumers can't live without, according to the second brand loyalty survey conducted by customer experience analytics firm ClickFox.
Rounding out the top five brands customers are most loyal to are: Starbucks, Google, Microsoft, and Amazon. Amazon slipped to fifth place from second in customer loyalty. Meanwhile, Starbucks and Microsoft grew in customer loyalty in 2013, climbing to second and fourth place, respectively.
Consumers identified food and beverage, airlines, cell phone manufacturers, retail stores....