Anthropologie announced a partnership with Brazilian clothing and lifestyle brand FARM Rio in honor of Earth Month. As part of Farm Rio's 1,000 Trees A Day project, Anthropologie will donate 25,000 trees over the course of the year through One Tree Planted.
Alongside One Tree Planted, FARM Rio is dedicated to preserving their home country's endangered ecosystems, including the Amazon and Atlantic forests. One Tree Planted is an environmental nonprofit that is on a mission to make our planet greener, one tree at a time. In the past two years, they've planted 4 million trees by crowdsourcing donations from co-conscious individuals and businesses, like Anthropologie.
"We are so inspired by the important work our friends at FARM Rio have been doing over the past 23 years and are beyond proud to partner with them to assist in One Tree Planted's reforestation efforts in Brazil," said Anu Narayanan, Anthropologie's Chief Merchandising Officer. "We're thrilled to commemorate this Earth Month by giving back some of the most important natural resources our planet has to offer: trees."
"We were delighted when we heard from the team at Anthropologie and their interest in partnering through FARM Rio's One Tree Planted program," said Diana Chaplin, One Tree Planted's Canopy Director. "Our brands share a likeminded belief that anyone can make a difference, and that you should use your voice, network, and community to spread awareness as the first step. We are incredibly grateful for their pledge, and undoubtedly believe that with Anthropologie's influence, combined with their commitment to our program and enormously dedicated audience, interest in our cause throughout the year will continue to flourish."
In addition to their partnership with One Tree Planted, beginning on April 8th, Anthropologie will be giving away an exclusively designed, limited edition, only-at-Anthro reusable tote for all online shoppers who place an apparel order over $175, to reinforce the reuse lifestyle and message to their customers.
Partners since 2017, Anthropologie is honored to have been the first national retailer to launch the FARM Rio brand in the United States. Early this month, Anthropologie will be launching a new capsule with FARM Rio comprised of cheerful creations, vibrant colors, bold silhouettes, feminine details, and some of the brands hallmark prints.