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Ansira Partners has announced the acquisition of BrightWave, an email and eCRM company in the United States. Ansira Partners is a marketing technology and services firm that helps brands orchestrate customer experiences in the brand-to-local ecosystem. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave already has a number of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as Cordial, Emarsys, and Movable Ink.
“We’re thrilled to integrate BrightWave’s category leadership, skills, and experience, and its many impressive marketing strategists, into our team at Ansira,” says Kelly Jo Sands, Chief CRM Officer at Ansira. “Innovation in email and eCRM helps us empower our clients to deliver exceptional customer experiences.”
BrightWave’s current service offerings include end-to-end email marketing capabilities, creative and inbox innovation, as well as campaign management, cross-channel marketing, and relationship enablement and orchestration. The company has roughly 70 employees, who now join Ansira’s more than 850 strategists, technologists, data scientists, creatives, and channel experts.
“Ansira has a long history of leveraging cutting-edge marketing technology to deliver results for its clients,” says Simms Jenkins, Founder and CEO of BrightWave. “BrightWave shares this approach and looks forward to joining a forward-looking, data-centric company that will offer our clients the opportunity to enhance their programs and better serve consumers.”
Raj Choudhury, President of BrightWave, adds, “BrightWave and Ansira complement each other well, and we look forward to offering our clients additional services and the ability to scale our operations more quickly and efficiently.”
Daina Middleton, CEO of Ansira, says, “With the added value of BrightWave’s capabilities and talent pool, Ansira has cemented its position as a leader in helping brands deliver outstanding experiences in the brand-to-local ecosystem.”
Ansira’s partnership with BrightWave marks another joint venture in the customer loyalty space. We have seen many such partnerships improve revenue for brands and technology providers. We will be paying attention to Ansira and BrightWave as their partnership progresses.
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