Simplicity was one of the major themes at the 8th annual Loyalty Expo earlier this year. That theme was the driving force behind Amtrak’s recent decision to revamp its Guest Rewards loyalty program.
Loyalty360 caught up with Vicky Radke, Senior Director, Amtrak Guest Rewards to find out more about the changes to the loyalty program.
What factors prompted Amtrak to revamp its loyalty program and what is new and more attractive about it now?
A guiding principle for our team was to simplify the program to drive greater member....