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Listening to customers and evolving with them can only mean good things for a loyalty marketer.
Take American Express. It listened to its customers and has revealed a new generation of benefits for its iconic Platinum Card. The benefits have been redesigned to over-deliver in the areas that matter most to global travelers, whether they are traveling across the globe or in their home city.
Starting March 30th, here’s what Platinum Card members will receive access to:
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