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American Eagle Outfitters has announced the launch of the American Eagle (AE) brand's Spring '22 Members Always campaign. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon.
Building on AE's focus on social, commerce, and gaming, the campaign extends into places where the Metaverse meets reality. Members Always will have extensions across Roblox, Snapchat, and TikTok where the AE community can experience, shop, game, and engage with the cast. AE will also unveil the American Eagle Future Together Philanthropic Program to spotlight a passion for giving back, supporting its community and the causes that matter most to them.
"AE's Members Always campaign represents our belief that this generation has the power to come together and create a place where everyone belongs. Coco, Joshua, Madelyn, Maitreyi, Michael, and mxmtoon share a unique point of view on today's world that empowers others to believe in the limitless possibilities of tomorrow," said Jennifer Foyle, President – Executive Creative Director, AE & Aerie. "Our Spring collection is a fresh approach to nostalgic-inspired trends. Flares are back, so are wider and looser fits, and of course, the best of the 90s. The assortment inspires customers to show up to be themselves."
AE will host a Members Always social live series featuring the all-star cast on Instagram to launch the campaign.
Creating Community in the Metaverse
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