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Meredith Dack from Ally spoke about being a finalist for the 2021 Loyalty360 Awards in the Tech Trends category that will be given during Loyalty Expo in October.
Ally is a leading digital financial-services company, with passionate customer service and innovative financial solutions. They are relentlessly focused on "Doing It Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers.
Dack spoke with Loyalty360 CEO Mark Johnson about how Ally, being a customer-obsessed bank, introduced a collection of cutting-edge smart savings tools to its Online Savings Account that will help people save more money faster and with less effort than ever before. The tools provide customers with helpful motivation and reinforcement of better savings habits.
To launch the tools, Dack says Ally aimed to challenge consumers’ complacency with their current bank and realize that they deserve more than just a place to park their money. Unlike other banks, Ally puts your money to work. The goals of this campaign were to create awareness and desire for Ally’s new smart savings tools, and have a strong adoption rate of tools by existing Ally customers Ally’s digital-only business model has allowed them to offer interest rates that are 10x the national average on their online savings accounts, limited fees and excellent customer service.
To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.
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