Canadian-based loyalty program operator Aimia (which operates Aeroplan–the country’s premier coalition loyalty program) is already reaping benefits from a deal it made last year with TD Bank Group (TD). Since TD Bank Group became Aeroplan’s primary financial services partner and credit card issuer on Jan. 1, 2014, TD Bank has signed up 275,000 new credit card holders in the first three months of its partnership.
In a typical year, between 50,000 and 80,000 new cardholders are added, so achieving such a large increase in....