We live in an age of reinvention. As technological innovations abound, almost every aspect of our daily lives is changing. People are communicating via innovative social channels, media is consumed on the go through digital streaming devices, and consumers are interacting with brands through customer experiences that would have been inconceivable just a few years ago. Customer engagement marketers are sensing an urgency to reinvent many of their strategies, or simply fade into irrelevancy.
These challenges are affecting....