Two years after acquiring Fairmont, Raffles, and Swissôtel, AccorHotels has integrated these brands’ loyalty programs with its lead brand, Le Club AccorHotels. Combining the four programs into one enables 45 million members to earn and redeem points at locations bearing any one of the four brand’s names, which was not possible under the previous structure. The change makes 3,500 hotels in 100 countries available to Le Club AccorHotels members.
The executive director of loyalty programs, marketing, and sales for....