7-Eleven’s Outreach Program Returns for 27th Year

7-Eleven has announced its signature outreach program, Operation Chill, returns for its 27th consecutive year. The program gives local law enforcement agencies an opportunity to engage positively with community youth with free Slurpee drink coupons.

7-Eleven will issue more than 650,000 coupons to more than 1,200 participating law enforcement agencies to be rewarded to children in their local communities seen observing safety rules, participating in positive activities, or performing good deeds and acts of kindness. The coupon can be redeemed for any Slurpee flavor, including the new Mango Lemonade.

"Through a simple Slurpee coupon, officers can easily connect and engage with their local youth, helping to build long-term positive relationships," said 7-Eleven President and CEO Joe DePinto. "With more law enforcement agencies participating in the program than ever before, we're thrilled to create more positive interactions and memories between officers and youth this summer."

Last year, the Operation Chill program was completely reimagined into an innovative, digital experience, with the launch of a new website, where law enforcement agencies can register online, request Slurpee drink coupons, and access best practices, tools and tips. The Operation Chill logo and corresponding social media assets were also updated. As a result, 300 more law enforcement agencies participated than in previous years, and coupon redemptions increased 70 percent. 

"The relationship between law enforcement and the people we serve, especially our youth, is vital to effective community policing," said Chief Eddie Garcia of the Dallas Police Department. "It is important for this department to build a strong relationship with our youth across the city. Not only does this program give us the opportunity to thank our kids and teens for good deeds in our community, but it helps us to build a positive foundation with them and leads to a stronger and safer Dallas."

The Operation Chill program was founded in Philadelphia to give law enforcement officers a positive way to interact with children and teens.

More from Loyalty360 featuring 7-Eleven:

Recent Content