While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty programs. This past year has been an accelerator the likes of which we have never seen before: advancing trends including contactless interactions, curb-side delivery, and numerous data metrics that kept marketers busy sifting through — and analyzing — to discern what was important,....

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