Flower delivery service 1-800-Flowers.com has launched a new peer-to-peer portal called "Connection Communities" to help people that have experienced the same life events connect. It is powered by the self-care platform Wisdo and helps the brand's customers connect to others and seek guidance, offer advice, and engage with each other. This service is already available right now for individuals to go to and seek help or help others by providing guidance.
"In a time when it's more important than ever to be connected with one another, we are pleased to introduce this valuable resource to help our customers express themselves, share with others and connect in new ways," said Chris McCann, Chief Executive Officer, 1-800-FLOWERS.COM, Inc, in a 1-800-Flowers.com press release. "Our 1-800-Flowers.com Connection Communities exemplifies the distinctive brand experiences we are creating to deepen our relationships with customers and further our vision to inspire more human expression, connection, and celebration."
The eight Connection Communities that the brand says will be available at launch are:
- Self-Care
- Coronavirus Anxiety
- Increasing Happiness
- Loneliness
- Coping with Loss
- Relationship Advice
- Motherhood
- Caregiving
"We are thrilled to team up with 1-800-Flowers.com in our shared mission to help people express and connect. At Wisdo, we believe that support can extend even beyond our immediate relationships to the experience and wisdom of others around the world," said Boaz Gaon, co-founder, and CEO, Wisdo, in the same news release. "Whether an individual is dealing with loneliness from COVID-19 or another issue altogether, people need practical advice and encouragement from someone who can say the magic words, 'I've been there.'"
Each of these communities offers people a way to talk to others that have shared life experiences on the subject and to talk to one another, whether that is one-on-one or in a group. People can access these communities by the Community section of the company's mobile, tablet, and desktop websites, or by going to
1800flowers.com/connection-communities. Individuals will then receive complimentary access to Connection Communities for six months, with no purchase or download needed.
"We value the role we play in helping you express, connect and celebrate with the important people in your life," Chris McCann, Chief Executive Officer of 1-800-Flowers.com, said on the company's website about the pandemic. "In this unprecedented moment, being connected with each other is more important than ever. While we may be practicing social distancing, staying healthy means not falling into an unhealthy pattern of social isolation. Taking care of our emotional well-being, prioritizing self-care, and staying engaged with the important people in your life are among the most critical things we can do right now."