Loyalty Methods CEO Emil Sarkissian pares down the process of customer engagement to a single thought and purpose, albeit one that offers many challenges. “Loyalty is just a way to get the behavioral data,” he says. “But once you have that data, you have a lot of power to create the right customer experience.” In a video interview with Loyalty360 CEO Mark Johnson, Sarkissian says that the physical world will get more digitized in the coming years so that even the smartphone — the gamechanger for....

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