Bridging the Great Divide: Alliance Data Executive Discusses Customer Experience

  • August 05 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

In the current marketing environment, there’s quite a disconnect between what brands believe consumers want in terms of customer experience and what consumers actually feel they want. While core consumer needs haven’t changed radically...Read More

Company Acquisition Comes with Huge Data Reserves

  • April 15 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Talk of personalized marketing has been a huge thing within the customer loyalty space over the last two or three years. Brands want to move away from traditional forms of advertisement like TV commercials, billboards, magazine spreads, etc., to...Read More

Alliance Data Discusses the Current and Future States of Retail Customer Experience

  • January 02 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Alliance Data develops private label, co-brand, and business credit card programs for many of the world’s most recognizable brands, providing them with actionable insights about their customers that drive sales and loyalty. They recently...Read More