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DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Adding Gamification to Customer Loyalty Programs: Experts Offer Advice for Brands

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding...

2024 Trends: Talon.One on Taking an Iterative Approach in Customer Loyalty
Loyalty Live: A Talon.One Q&A on Customer Loyalty and Engagement During the Holiday Shopping Season  
Digital Engagement: Transforming Customer Loyalty

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty Strategies for 2025

With customer expectations increasingly centered on personalized and engaging rewards, 79% of businesses are planning to revamp their loyalty...

Loyalty & Promotions Software: The Buyer's Guide
Promotion Gamification: How and Why it Works
2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports   

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Best Loyalty Programs 2025—What Makes Them Stand Out

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and...

5 Best Practices to Build Profitable Promotions
Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program
Target’s Black Friday playbook: Promotion tactics & takeaways

Analyst Reports

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Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Talon.One

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Featured Technology

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The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology and Services | Talon.One

Talon.One helps its clients build, implement, and manage innovative campaigns, rewards, and loyalty programs, allowing brands to target their best...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Powering Customer Loyalty Through Multi-Brand Partnerships and Unique Reward Opportunities

According to a recent customer loyalty study, loyalty program partners are one of the most influential factors driving customer satisfaction and...

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
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Talon.One

Founded in 2015, Talon.One is a flexible, enterprise-grade promotion and loyalty solution with a mission to streamline the process for brands to run and scale their incentive campaigns. With a focus on automation and ease-of-use, the Talon.One platform allows you to click together simple rules to build rich promotional campaigns at scale, across...

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