Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Adding Gamification to Customer Loyalty Programs: Experts Offer Advice for Brands

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports   

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right Customer Behavior

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer...

Analyst Reports


Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Talon.One

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Featured Technology


The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology and Services | Talon.One

Company Type: Loyalty Management Platform, Customer Engagement and Experience Platform Talon.One helps its clients build, implement, and manage...



Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

In light of the deprecation of third-party cookies, brands are facing a shift in how they gather and use customer data. This evolution requires a...


Founded in 2015, Talon.One is a flexible, enterprise-grade promotion and loyalty solution with a mission to streamline the process for brands to run and scale their incentive campaigns. With a focus on automation and ease-of-use, the Talon.One platform allows you to click together simple rules to build rich promotional campaigns at scale, across...