Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

It All Starts with Data: Talon.One’s Perspective on Driving Engagement and Building Emotional Loyalty

Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Gamification in Loyalty Programs: Driving Customer Engagement Through Effective Implementation

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Upgrading Your Loyalty Program - From Generic to Personalized

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers...


Talon.One is a flexible, headless promotion and loyalty engine for enterprises, providing best-in-class technology to power rich, automated customer promotion experiences — online, offline, in-store, or on mobile. Talon.One’s Campaign Manager lets business users build upon simple rules to offer fully...