Best Loyalty Programs 2025—What Makes Them Stand Out

  • November 14 2024
  • Resource: Loyalty Today
  • The Talon.One Team

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and best practices to shape customer retention.” As technology evolves and consumer behaviors...Read More

5 Best Practices to Build Profitable Promotions

  • September 27 2024
  • Resource: Loyalty Today
  • The Talon.One Team

Do promotions seem like a cost sink for your business? You’re not alone. Many companies waste money on poorly executed promotion strategies. In contrast, successful marketing teams recognize that promotions are a hugely strategic channel...Read More

Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program

  • September 19 2024
  • Resource: Loyalty Today
  • The Talon.One Team

In this new blog series, "Loyalty Leader", Talon.One looks under the hood of some of the world’s best-loved loyalty programs and promotions.   Each article focuses on how leading brands are using incentives to drive revenue...Read More

Target’s Black Friday playbook: Promotion tactics & takeaways

  • August 19 2024
  • Resource: Loyalty Today
  • The Talon.One Team

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the challenge is clear: how can retailers satisfy...Read More

The Gamification Engine: Gamify customer interactions into rewarding challenges

  • June 20 2024
  • Resource: Loyalty Today
  • Jorge Rodriguez-Ramos, Talon.One

Talon.One is excited to announce the launch of their Gamification Engine - the only out-of-the-box solution on the market to build a huge variety of automated gamification mechanisms at scale. The Gamification Engine consolidates your...Read More

Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

  • June 18 2024
  • Resource: Loyalty Today
  • Gaelle Ouggourni, Talon.One

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities...Read More

Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

  • June 13 2024
  • Resource: Loyalty Today
  • Emeline Berlind, Talon.One

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about. Sephora’s Beauty Insider program is both a...Read More

Top 5 learnings from INCENTIVIZE 2024 by Talon.One

  • June 10 2024
  • Resource: Loyalty Today
  • The Talon.One Team

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of keynotes, panels and workshops,they are sharing...Read More

Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right Customer Behavior

  • February 29 2024
  • Resource: Loyalty Today
  • Sam Panzer, Talon.One

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail Federation, 84 out of the US’ top 100...Read More

Trust and transparency: Mastering data privacy in loyalty and promotional strategies

  • January 17 2024
  • Resource: Loyalty Today
  • Mohammadreza Javanian, Talon.One

As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies is important before deciding on a purchase...Read More

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