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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Personalized Customer Engagement Shines as SundaySky Eclipses 500 million SmartVideos Milestone

Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of...

• SundaySky
• January 11 2016

Excellent Customer Experience Translates to Brand Loyalty

• SundaySky
• May 28 2013

SundaySky's Personalized Videos Boost Sales Threefold

• SundaySky
• May 06 2013

Contextualized Video Can Foster Deeper Engagement and Loyalty

• SundaySky
• March 25 2013

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

How Telco Leaders Measure and Optimize Personalized Video Ad Programs

Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital...

• SundaySky
• July 17 2015

How Telcos Can Derive More Value From Personalized Video Advertising

• SundaySky
• July 02 2015

How to Deliver Ads The Resonate with Customers and Perform for Businesses

• SundaySky
• June 19 2015

How to Execute a Digital-First Strategy: Using Personalized Storytelling to Drive Digital Engagement

• SundaySky
• June 05 2015

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How to Determine the True ROI of Personalized Video

When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of...

• SundaySky
• September 24 2015

Three Considerations for Digital Banking Success

• SundaySky
• September 17 2015

What Makes a Personalized Video Program Successful?

• SundaySky
• September 15 2015

Four Ways Financial Institutions Drive Digital Adoption with Personalized Video

• SundaySky
• September 10 2015

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How Personalized Digital Experiences Win Loyal Customers

Every company today is undergoing a digital transformation. Consumers’ first interactions with brands frequently begin through a digital...

• SundaySky
• November 30 2015

Past Issues

Liberty Mutual Uses Smarter Video to Enhance Customer Experience

• SundaySky
• December 03 2013

Smarter Video: The Intersection of Customer Experience, Big Data and Contextualization

• SundaySky
• March 12 2013

Loyalty Expo Speaker Insights: Time Warner Cable & SundaySky

• SundaySky
• February 13 2013

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

[Loyalty Expo 2015] Deepening Customer Engagement throughout the Lifecycle with Personalized Video Experiences

The current state of the insurance market is characterized by eroding customer loyalty and ballooning marketing spend. This has led to increased...

• SundaySky
• May 04 2015

Differentiated Customer Experiences That Combat Churn and Drive Loyalty

• SundaySky
• March 27 2014

How to Use Smarter Video to Deliver a Differentiated Welcome Experience

• SundaySky
• November 15 2013

How to Use Contextualized Video Experiences to Foster Deeper Engagement & Loyalty

• SundaySky
• June 21 2013