DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Personalized Customer Engagement Shines as SundaySky Eclipses 500 million SmartVideos Milestone

Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

How Telco Leaders Measure and Optimize Personalized Video Ad Programs

Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital...

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How to Determine the True ROI of Personalized Video

When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of...

Loyalty Management

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How Personalized Digital Experiences Win Loyal Customers

Every company today is undergoing a digital transformation. Consumers’ first interactions with brands frequently begin through a digital...

Past Issues

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

[Loyalty Expo 2015] Deepening Customer Engagement throughout the Lifecycle with Personalized Video Experiences

The current state of the insurance market is characterized by eroding customer loyalty and ballooning marketing spend. This has led to increased...

SundaySky

SundaySky, the creator of SmartVideo, helps customer-centric brands tell stories with personalized, real-time video experiences at every step of the customer lifecycle. The SmartVideo lifecycle marketing platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, support, growth and loyalty initiatives for...

Our Members

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Rachel Eisenhauer
Marketing Manager
212-929-8111
[email protected]