How to Determine the True ROI of Personalized Video

  • September 24 2015
  • Resource: Loyalty Today
  • Seth Marlowe

When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of success. Personalized video has proven time and again to deliver value against many KPIs, but the real...Read More

Three Considerations for Digital Banking Success

  • September 17 2015
  • Resource: Loyalty Today
  • Jim Dicso

The nation’s top financial institutions share a few common strategic imperatives: growing share of wallet and maximizing J.D. Power rankings. In order to realize that vision, banks and credit unions are prioritizing digital, mobile and...Read More

What Makes a Personalized Video Program Successful?

  • September 15 2015
  • Resource: Loyalty Today
  • Seth Marlowe

Often when we meet with a new customer, we hear things like, “This is great! Let’s include a personalized video in every email we send.” Or “I showed a personalized video to my CMO and we want to use it in other departments...Read More

Four Ways Financial Institutions Drive Digital Adoption with Personalized Video

  • September 10 2015
  • Resource: Loyalty Today
  • Jim Dicso

As part of their effort to digitize the customer experience, banks are implementing strategies to increase customer adoption of digital tools and services. These digital-first strategies reinforce the use of digital tools and channels as...Read More

Online Video Growth Presents Huge Opportunity for Advertisers

  • August 31 2015
  • Resource: Loyalty Today
  • Rachel Sullivan

To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester:Online video will grow at a 21 percent compound annual growth rate over the next five years.90 percent of U.S. online adults ages 18 to...Read More

What the Rise of Ad Blocking Really Signals: A Need to Better Connect with Consumers

  • August 27 2015
  • Resource: Loyalty Today
  • Mark Flaharty

Most of you reading this will have seen something about the rise in ad blocking recently.Adobe and PageFair released a study revealing that 45 million people in the U.S. are using ad-blocking software (a 48 percent increase from last year...Read More

10 Ways to Use Personalized Video to Help Consumers Go Back to School

  • August 23 2015
  • Resource: Loyalty Today
  • Rachel Sullivan

The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This creates a lot of marketing clutter and means brands must...Read More

Personalization and Advanced Attribution Go Hand in Hand

  • August 17 2015
  • Resource: Loyalty Today
  • Amit Golan

Personalization is a key component of modern marketing. Here at SundaySky, we built our SmartVideo Cloud platform on the premise that video is an extremely efficient vehicle in driving business results, through the delivery of the right message...Read More

3 Tips to Better Engaging Banking Customers with Personalized Video

  • August 14 2015
  • Resource: Loyalty Today
  • Irene Yachbes

 Personalized video helps banks deliver differentiated customer experiences that increase customer loyalty and grow share of wallet. After working with leading banks and other customer-centric brands across industries to develop...Read More

“Next Best Action” Marketing Does Not Mean “Next Best Offer”

  • August 08 2015
  • Resource: Loyalty Today
  • Jim Dicso

We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than ever to build and maintain. Many brands recognize that they can build loyalty when...Read More

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