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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

PrizeLogic Chief Marketing Officer Discusses the Changing Customer Loyalty Space

As most brand representatives know, the customer loyalty space is changing. While transaction-based loyalty programs are still going strong, brands...

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Incentivized Engagement Report: How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

For brand marketers, the term “incentives” might bring to mind discounts or coupons. However, price markdowns on products or services...

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

4 Myths About Consumer Incentives

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer...

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