Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

PrizeLogic Selects Cloudflare for Enhanced Bot Security

The Prizelogic Team , Prizelogic | January 24 2022

PrizeLogic, the leading incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, today announced the selection of Cloudflare to provide its.

Technology

PrizeLogic + Clarus Commerce: The Future is Engagement Marketing

RYAN LAMIRAND, Prizelogic , Prizelogic | January 13 2022

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be.

Customer Engagement

Promotions and Prizing in a Pandemic

MICHELLE KOMORN, Prizelogic , Prizelogic | December 21 2021

If the last year and a half has taught promotion law attorneys anything, it’s that there really are world events that can affect our promotions on a very large scale. COVID 19, had a big.

Technology

Running Promotions on Social Media, Legally Speaking

AMANDA WARD, Prizelogic , Prizelogic | September 17 2021

Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten.

Social Media

How to Show Legal Tender Legally: Using Images of Money in Advertising

GINA SHIMKO, Prizelogic , Prizelogic | July 09 2021

Did you know there are regulations and restrictions when using images of currency in advertising? The law regulating currency images is called the Counterfeit Detection Act of 1992 and is.

Digital / Direct Marketing

The CPRA and Targeted Advertising

Michael Mcsunas, Prizelogic , Prizelogic | April 15 2021

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in.

3 Ways Restaurants Can Impact Their Delivery & Takeout Business

Jennifer Kunz , Prizelogic | April 03 2020

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when.

CX (Customer Experience)

Enlightened Data Collection: Thinking out of the form field box

Dave Hoffman, Creative Director , Prizelogic | October 02 2019

As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the.

The Ultimate Prizing Bracket

The PrizeLogic Team , Prizelogic | April 23 2019

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other.

Customer Engagement

4 Myths About Consumer Incentives

Matt Kates , Prizelogic | March 07 2019

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, &ldquo.