CONTENT GALLERY

PrizeLogic, the leading incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, today announced the selection of Cloudflare to provide its industry leading bot management solutions for...Read More

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be successful, brands must authentically and...Read More

If the last year and a half has taught promotion law attorneys anything, it’s that there really are world events that can affect our promotions on a very large scale.  COVID 19, had a big impact on many promotions and on many levels all...Read More

Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten Americans say they use a social media site, and...Read More

Did you know there are regulations and restrictions when using images of currency in advertising?  The law regulating currency images is called the Counterfeit Detection Act of 1992 and is administered by the Department of Treasury.  The...Read More

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in November 2020 to amend and expand the CCPA by passing...Read More

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More

As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the responsibility of every creative marketer.   ...Read More

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More