The CPRA and Targeted Advertising

  • April 15 2021
  • Resource: Loyalty Today
  • Michael Mcsunas, Prizelogic

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in November 2020 to amend and expand the CCPA by passing...Read More

3 Ways Restaurants Can Impact Their Delivery & Takeout Business

  • April 03 2020
  • Resource: Loyalty Today
  • Jennifer Kunz

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More

Enlightened Data Collection: Thinking out of the form field box

  • October 02 2019
  • Resource: Loyalty Today
  • Dave Hoffman, Creative Director

As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the responsibility of every creative marketer.   ...Read More

The Ultimate Prizing Bracket

  • April 23 2019
  • Resource: Loyalty Today
  • The PrizeLogic Team

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More

4 Myths About Consumer Incentives

  • March 07 2019
  • Resource: Loyalty Today
  • Matt Kates

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More