DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Say Hello to the HelloWorld Loyalty Barometer Report: Part II

This article is the second in a series in which Gina Fleck, HelloWorld’s Director of Loyalty, discusses key insights from her organization...

Say Hello to the HelloWorld Loyalty Barometer Report
Four Best Practices for Surprise and Delight

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and...

Prizing Report: Nine Insights for a Solid Prizing Strategy
A Marketer’s Guide To Behavioral Economics
Consumer Behavior Data in Digital Purchase Validation Programs

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

The Future of Mobile: Welcoming the Next Era of Engagement

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful...

Twitter Awards #MVP to Planters for a Winning Digital Strategy
Trying to Build Loyalty? Work on Your Affinity Game First.

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Thought Leadership Series: HelloWorld

During this episode of Loyalty360’s Thought Leadership series, we talk to HelloWorld, a digital marketing solutions company that helps brands...

Press Releases

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Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

11 New Members Join the Association for Customer Loyalty

Nineteen total companies begin or renew their partnership with Loyalty360 Loyalty360, the association for customer loyalty, is pleased to announce...

Analyst Reports

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Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | HelloWorld

HelloWorld, a Merkle Company, helps clients move from transaction-only programs to programs that engage customers in multiple ways. It does this by...

Loyalty360 Analyst Report | HelloWorld
HelloWorld, A Merkle Company

HelloWorld is a digital marketing solutions company working with the world's leading consumer brands. The company offers a powerful combination of native platform technology and marketing strategy to brands who are looking for a more engaged, higher-value consumer base. We do this by combining flexible loyalty technologies with industry...

Our Members

Catherine Wetherbee ,
Senior Marketing Manager

Gina Fleck ,
Sr. Director, Strategy & Insights

Jen Gray ,
SVP, Marketing and Creative Services

michela baxter ,
Sr Director, Loyalty

Contact

Catherine Wetherbee
Senior Marketing Manager
[email protected]

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