Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

A successful 2020 starts right now!

| November 22 2019

Strategize for these three events today Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around.

Loyalty / Rewards Programs

Motivating Consumer Engagement with Gamification

Gina Fleck – Senior Director, Strategy & Insights and Michela Baxter – Senior Director, Loyalty | October 29 2019

These days, gamification is a marketing buzzword, seemingly ubiquitous in the industry and sometimes seen as a foolproof way to inject a little fun into consumer engagement campaigns. Gamification.

Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.

Loyalty / Rewards Programs

The secret to a relaxing summer? Plan for Christmas now!

| August 05 2019

Strategize for these four holidays today With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on.

The Future of Mobile: Welcoming the Next Era of Engagement

Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company | March 28 2019

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real.

Mobile

Twitter Awards #MVP to Planters for a Winning Digital Strategy

| February 11 2019

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth.

Beating Vacation Brain: Using PTO Energy to Refresh Loyalty Programs

Darrin Brege | July 30 2018

Ah, summer. After braving the cold and surviving the busy season, your long-awaited PTO is finally here. While vacation does wonders for your mental health, it can also accelerate your creativity and.

Employee Engagement/Training

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

Sara Hogan | July 13 2018

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.” It’s a challenging time for loyalty marketers. Not only must they grapple.

Data Analytics

Best (Brand) Friends: How Active Participation is Changing the Face of Loyalty

Donnie Fairbanks, Senior Director of Strategic Services | June 26 2018

With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers' evolving demands for value, personalization, and.

Time to ‘Spring Clean’ Your Loyalty Program?

Kaitlyn Mitchell, Director of Loyalty | April 03 2018

I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can.

What Loyalty Looks Like to Consumers

Gina Fleck, Director of Loyalty at HelloWorld | March 02 2018

As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion.

New Loyalty Program Accounting Guidelines are Coming

Gina Fleck | November 22 2017

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not.

Loyalty / Rewards Programs

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