Beth McCoy

Launching a loyalty program is a major milestone, but according to loyalty experts, it's only the beginning. Brands often spend months designing program mechanics, selecting rewards, building technology, and preparing for launch...Read More

Key Takeaways Standing out requires more than points and discounts—customers expect loyalty programs to be simple, relevant, and easy to use.  Redemption has become one of the most important moments in the loyalty journey...Read More

For many brands, recognizing that a loyalty program needs to evolve is the easy part. The harder challenge is determining what that evolution should look like, and how to execute it without introducing unnecessary complexity or...Read More

Loyalty programs have long been a cornerstone of customer engagement, but many brands are now facing a critical inflection point. As consumer expectations shift, economic pressures mount, and technology capabilities expand; the traditional...Read More

Customer loyalty hasn’t disappeared, but it has become more situational. Consumers are participating in more programs while committing deeply to fewer, forcing brands to rethink how loyalty is structured and...Read More

Across industries, loyalty programs are being tested by economic realities that make it difficult to deliver the same value members once enjoyed. Airlines are raising redemption thresholds, hotel chains are shifting to dynamic pricing, and...Read More

In an increasingly crowded digital marketplace, personalization has become a non-negotiable aspect of customer engagement. Loyalty360 spoke with leaders across the customer loyalty space to understand how their brands are embracing tailored...Read More

Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalty is answering that call with a comprehensive portfolio that...Read More