Alexis Kvamme

Part Two of this Supplier Perspectives series turns the focus from loyalty strategy to loyalty execution. In travel, the true test of loyalty isn’t how a program is designed, it’s how consistently it shows...Read More

As the first generation of true digital natives, Gen Z (ages 13–28) is reshaping what customer loyalty means. They don’t just expect programs to reward transactions; they want experiences that reflect their values, identities, and...Read More

As inflation, market volatility, and changing consumer behaviors persist, loyalty programs are undergoing rapid evolution. Brands are reevaluating how to create long-term engagement without relying solely on discounts. Loyalty360 spoke with...Read More