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Bill Warshauer

Chief Revenue Officer
Tillo

Bill Warshauer is the Chief Revenue Officer at Tillo, a global leader in digital gift card and branded currency technology. With over two decades of experience in the incentives and rewards industry, Bill is recognized as a transformational leader whose career is defined by innovation, measurable growth, and a passion for mentorship.

In 2025, Bill was honored with the Incentive Marketing Association’s (IMA) Lifetime Achievement Award, a prestigious recognition reserved for individuals who have profoundly shaped the industry through vision, leadership, and lasting impact.

Bill began his professional journey in 2003 with Parago, Inc., where he quickly distinguished himself as a top-performing sales producer before advancing to Vice President of Sales. Following Parago’s acquisition by Blackhawk Network in 2014, Bill played a pivotal role in leading the North American Incentives division through a period of record-breaking growth. Among his most celebrated achievements was the launch of Payments for Good, an award-winning initiative that opened a new industry vertical and generated over $3 billion in reward issuance.

Today at Tillo, Bill leads the company’s commercial strategy for the Americas, driving rapid expansion and record-setting performance. Within his first five months, Tillo achieved 120% year-over-year growth under his leadership—an outcome fueled by his commitment to connecting businesses with rewards that inspire loyalty and deliver measurable ROI. Bill also established Tillo’s Advisory Board, bringing together global industry leaders to foster collaboration, innovation, and the continued evolution of the incentives ecosystem.

Throughout his career, Bill has partnered with Fortune 500 companies across industries including telecom, healthcare, government, and technology—designing recognition and reward programs that enhance engagement and drive tangible business outcomes. His leadership philosophy, grounded in purpose, recognition, and continuous improvement, has made him a respected mentor and coach to emerging leaders in sales and incentive strategy.

As Tillo continues to redefine how the world connects through digital rewards, Bill remains at the forefront of this transformation—championing a mission to make branded currency more accessible, engaging, and effective for organizations worldwide.

Bill currently resides in Dallas, TX with his wife and three daughters. Outside of work, he enjoys playing golf, running, skiing, and rooting for the Mets.

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Supplier Perspectives | Bridging the CMO-CFO Divide: From Alignment to Action (Part 2)

  • May 06 2026
  • Resource: Loyalty360 Supplier Member Insights

As loyalty programs continue to evolve under increased financial scrutiny, the challenge for brands is no longer just proving value —it’s operationalizing it. In Part 1 of this Supplier Perspectives series, industry...Read More

Supplier Perspectives | Bridging the CMO-CFO Divide: Reframing Loyalty as a Growth Investment (Part One)

  • April 29 2026
  • Resource: Loyalty360 Supplier Member Insights

As economic pressure intensifies and scrutiny over budgets increases, loyalty leaders are facing a familiar challenge with renewed urgency: how to align marketing ambition with financial discipline. For many organizations, tension...Read More