Comedian Richard Lewis claims to have coined “the _______ from hell” phrase, but Carnival Cruise Lines has lived it. In 2012, Carnival spent $61 million advertising its “fun ship” brand positioning. But by the end of last...Read More

Recently, myself and my colleague in the SAP Center for Business Insight, Kai Goerlich, got into a debate about the real impact of online shopping on traditional retail business models. Kai, who is Senior Fellow, Thought Leadership, argued that...Read More

By Celia Brown, Director, Customer Experience Marketing, SAP I pride myself on being ‘in the know’ when it comes to technology- especially software, mobile, and social media. I spend my days with some seriously geeky brainiacs at...Read More

Getting old isn’t easy but a majority of recently surveyed insurance executives believe that an integrated software platform could help rejuvenate everything at their companies from competitive differentiation to customer satisfaction. Over...Read More

In the 1930s, the effects of a bad economy were highly visible: Long bread lines and rickety carts with hand-written signs offerings apples for a few cents apiece. Today, the unemployed often suffer behind closed doors, alone. They have food and...Read More

The sport of Basketball is now second to soccer in worldwide popularity and the National Basketball Association (NBA) continues to play a major role in making this global growth a reality. A series of shrewd investments over the years, coupled...Read More

By Brian Rice, Director, Global Social Media Marketing, SAP At its core, social media provides a platform to connect with family, friends and colleagues, along with the ability to meet new people with shared interests across the world. However...Read More

On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix,...Read More

On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix,...Read More

According to the International Labour Organization, the world needs to create over 500 million new jobs by 2020 to provide career opportunities for people who have jobs now, as well as youth who will join the workforce. But the biggest roadblock...Read More