Surprisingly, many companies dread the day their brand is trending on Twitter, especially if it’s due to a product recall or safety issue. Companies are increasingly turning to social media to limit legal risk and maintain consumer loyalty...Read More

By Vivek Bapat,Vice President, Portfolio Marketing, SAPThis is an age of unprecedented individual empowerment unlike anything we’ve seen in history. Armed with real-time information, social media and mobile phones, today’s consumers...Read More

By Erica Clark-Mitchell, Senior Director, Integrated Digital, SAPWhen it comes to innovation, I have two questions. The first is: where do people find inspiration? And the second is: where do people find inspiration? By the first question, I mean...Read More

(Photo: Taylor Davidson, Clinton Global Initiative) Bill McDermott, SAP co-CEO, (center) joined this year’s Clinton Global Initiative as part of a panel of thought leaders discussing “Vital Resources: Doing More with Less.”I...Read More

By Tim Minahan, Chief Marketing Officer, SAP CloudPhoto credit: ShutterstockBusiness is moving faster than ever. And real time is no longer enough.To stay ahead of the competition, companies must not only sense the present, but see the future and...Read More

 A few months ago I wrote, “A 360 Degree Perspective On Customer Engagement,” where I touched upon the 21st century consumer who is always on, always connected, and doesn’t make a move without consulting the...Read More

By Jenny Dearborn, Vice President, Chief Learning Officer, SuccessFactors – an SAP companyThe Baby Boomer generation pursued pension plans, corner offices and a linear career path. In return, many Boomers committed the duration of their...Read More

Source: ShutterstockAre we in a honeymoon phase for the chief marketing officer? “The tenure of a CMO is less than 2 years,” had been the common refrain for years. That average is up to four, and businesses seem to be in hot...Read More

By John Carty, Account Executive, SAP  HANA, Sybase, and Real-Time Data PlatformThe promise — and the challenge — of big data can be summed up in one question: “What could you do if you knew?”The question covers the...Read More

By Shawn Price, President, SuccessFactors, an SAP companyExecutives have come to recognize that their most valuable resource is talent. But how can firms best manage this increasingly diverse, widespread and changing resource in line with business...Read More