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Should Your Online and Offline Brand Differ?

  • November 26 2013
  • Resource: Supplier-Contributed Blogs

I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life.Sort of like a misconstrued view that we can be “different” people on different platforms...Read More

Looking for the Next Cool Marketing Tool in Your Arsenal? Pace Yourself

  • November 20 2013
  • Resource: Supplier-Contributed Blogs

In recent years, marketers have been on a blistering pace in search of the next cool digital marketing tools.  Whether they be in social media marketing, digital ad management, community marketing, or mobile marketing, there are certainly a...Read More

Can Marketers Exploit Untapped Opportunities Using Analytics?

  • November 18 2013
  • Resource: Supplier-Contributed Blogs

If you’re a marketer, chances are good you have visibility into marketing-related data, such as who you targeted for which campaign, who responded, and who purchased which of your products. But today, that may not be good enough to develop...Read More

How Fashion Retailer Burberry Keeps Customers Coming Back For More

  • October 29 2013
  • Resource: Supplier-Contributed Blogs

The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the renowned  U.K. fashion house. After all, the Grand...Read More

How The Best Leaders Get Full Participation In Employee Surveys

  • October 28 2013
  • Resource: Supplier-Contributed Blogs

Its that time of the year again.   Your company is rolling out the annual employee survey so that management can measure the engagement levels across the entire organization.   Yet, with all the costs and efforts to administer...Read More

How To Attract The ‘Net’ Generation Of Millennial Workers

  • October 22 2013
  • Resource: Supplier-Contributed Blogs

Photo: ShutterstockAs the millennial generation continues to grow older and larger – projected to span 75 percent of the global population and workforce by 2025 – many companies and businesses are still figuring out how to best...Read More

#Blurredlines: Are Some Of The World’s Biggest Brands Turning Into Technology Companies?

  • October 21 2013
  • Resource: Supplier-Contributed Blogs

With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace.Some brands are clearly leading the way to digitally...Read More

Failing To Succeed With Innovation

  • October 18 2013
  • Resource: Supplier-Contributed Blogs

Photo credit: Shutterstock98% of innovation projects around the world fail, according to Darrell Mann – a former chief engineer at Rolls Royce and one of the world’s most prolific inventors. You can probably think of several high...Read More

Redefining Workplace Learning For The 21st Century

  • October 17 2013
  • Resource: Supplier-Contributed Blogs

Photo credit: ShutterstockDisruptive technologies and shifting demographics are redefining the workforce. In response, smart companies are reinventing workplace learning in an effort to make their programs more relevant and effective, and to...Read More

Consumers Demand Supply Chain Transparency: Where did it come from?

  • October 16 2013
  • Resource: Supplier-Contributed Blogs

Photo credit: FlickerAs we approach the one-year anniversary of Hurricane Sandy’s devastating path of destruction across the Eastern Seaboard, I recall the extensive aftermath of the storm as millions of people struggled to rebuild and gain...Read More

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