The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers:Tailor messages to each of their customers via any channel at any timeBetter view their inventory and financialsOffer a...Read More

Baby formula has an image problem. And it’s been hotly debated around the world for decades.Sales of baby formula in the U.S. have fallen alongside the nation’s birthrate — and an upsurge in breastfeeding, according to ...Read More

 Anti-collision technology may be the biggest technology that enters its own during 2015 — in cars, at least. It’s got a ways to go in different spaces, but it’s already saving lives in others.“Expect more vehicles to...Read More

Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey.  Savvy marketers appreciate the value of enabling seamless customer engagement across channels.  However, when it...Read More

2013 has been an exciting year for marketers; a year of transformation and empowerment, as marketers took on the challenge to find innovative ways to connect and engage with the digital consumer.  Many focused on gaining better customer...Read More

In order to grow, companies realize they must change their strategy to engage with their customers. But doing this requires new technologies to extract insight for personalization and relevance, create amazing experiences both online and in...Read More

In the past couple of months, I have had the opportunity to interact with sales leaders in India, China, Singapore and Australia. One thing that everyone agrees is that selling, and more importantly, B2B selling is getting more and more...Read More

There’s a lot of buzz lately about Sales Performance Management (SPM), with many interpretations of what SPM is and in turn, what the real business impact is for sales organizations today. Some viewpoints focus SPM on Incentives and...Read More

Customer experience management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a set of “initiatives” limited to customer...Read More

Sales is often a game of “what have you done for me lately.” This treatment is where sales employees, including their managers, are treated only as good as the last sale. Such treatment dehumanizes a dynamic set of interactions...Read More