No Image

James Lanyon

[CMSAbstractTransformation.DataBind]: Object reference not set to an instance of an object.

VIEW ARTICLES FROM AUTHOR

Would You Rather Save Time or Money? Brands Need to Know.

  • May 12 2017
  • Resource: Loyalty Today

I was speaking at a conference just two weeks ago and was followed by an eloquent, engaging former CMO from a major brand who made the bold statement, “Earnings talk and bull**** walks.”She said it to underscore a specific point, but I...Read More

Rewriting the Script for Loyalty Programs

  • November 15 2016
  • Resource: Loyalty Today

If it costs five to ten times more to acquire new customers than it does to sell to an existing one, then why don’t brands create loyalty programs that benefit their existing customer base? Over the last twenty-plus years, loyalty...Read More