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Geoff Smith

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Five Loyalty Lessons From Pokémon Go

  • September 19 2016
  • Resource: Loyalty Today

Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated...Read More

Driving Engagement with Middle of the Pack Customers

  • August 30 2016
  • Resource: Loyalty Today

The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best” customers—their VIPs. Brands cherish...Read More

Six Ways to Decrease Liability in Loyalty Programs

  • August 10 2016
  • Resource: Loyalty Management

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that...Read More