It’s All About the ProductA quick and accurate rule of thumb is that everyone who is eligible for your co-brand credit card program has a credit card already.  It is bad news that there aren’t any “green fields” any...Read More

Click to read Understanding Customer Needs – Change is Hard Partner AdvisorsRead More

How your bank crunches the numbers to determine the profitability of your credit card program is incredibly important to sponsors because the way that banks value programs directly influences their investment in the program and payments to their...Read More

Often retailers and other organizations don’t understand how banks make money on credit products offered to their customers (like private label and cobrand cards tied to loyalty programs) and how value is created.  This gap in...Read More