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A Brief History of Consumer Engagement: Part 2

  • May 30 2014
  • Resource: Supplier-Contributed Blogs

By the close of the 20th Century, unrelenting (and ever-faster) technological innovation democratized media and shattered the one-way communication model. The rise of the Internet in the 1990s1, coupled with micro-processing power that...Read More

A Brief History of Consumer Engagement: Part 1

  • May 22 2014
  • Resource: Supplier-Contributed Blogs

A four-part series chronicling the origins of today’s permission marketing landscapeOver the course of the 19th Century, the steady rise of industry and the formulation of a market economy (fueled by wage labor instead of the traditional...Read More

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