Brandie McCallum

Print is the question: “To be or not to be?” Answer: To beWithin the world of marketing that we operate in it’s interesting how the fundamental concepts remain the same, regardless of the digital transformation that we’re...Read More

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.?  Marketers need to shift their...Read More

Optimizing conversions is an important topic for any marketer, especially given the many components that can make up a strategy. It was no surprise this was a heavily discussed topic at this year’s Email Insider’s Summit in...Read More

In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ...Read More