Jen Dalton

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy...Read More

About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only are there a greater number of devices being connected to the Internet, there are a...Read More

This column is part 3 in a series. See part 1 here, and part 2 here.   Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile...Read More

Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded...Read More