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Mobile Emerges with the Most Power to Drive Loyalty

  • March 21 2017
  • Resource: Loyalty Today

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than...Read More

Loyalty Program Drivers: Is Your Financial Institution in it for the Right Reasons?

  • February 02 2016
  • Resource: Loyalty Today

Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy...Read More

Does Your Loyalty Program Turn Members into Brand Advocates?

  • January 11 2016
  • Resource: Loyalty Today

  Referrals remain the lifeblood of growth for financial institutions, and banks are constantly looking for new tactics to boost referral numbers. Yet one valuable referral-building tool is probably already in your arsenal – you...Read More

Customization, Customer Service, and a Better Rewards Mix are the Keys to Loyalty Program Success

  • December 22 2015
  • Resource: Loyalty Today

From banks to airlines, gas stations to retailers, businesses in virtually every industry have discovered the value a loyalty program can bring to their bottom line. Yet few in any industry are really confident that they know what actually works...Read More

Why the EMV Shift is an Opportunity to Breathe New Life into Debit Rewards Programs

  • November 27 2015
  • Resource: Loyalty Today

The holiday shopping season is upon us and, believe it or not, EMV is the gift that keeps on giving – for your rewards programs. Firstly, the chip-enabled credit and debit cards will be more secure against fraud to help protect your...Read More