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Anita Emoff

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How to Measure the ROI of a Social Media Loyalty Program

  • January 15 2016
  • Resource: Loyalty Today

According to research by Cap Gemini, 97% of loyalty programs reward participants for “spend and get”. Yet, 84% of consumers, as reported by Loyalty360, said they would spend more with retailers that offer points for activities other...Read More

Organic Reach Is Dead and Consumers Have Almost Zero Reasons To Engage With Your Brand

  • September 18 2015
  • Resource: Loyalty Today

It has been reported countless times, and observed by any marketer in charge of social – Organic reach is dead. Most all social platforms have limited reach, forcing marketers to spend money on paid media. Aside from the random viral moment,...Read More

A Reason To Engage With Your Brand

  • September 17 2015
  • Resource: Loyalty Today

It has been reported countless times, and observed by any marketer in charge of social – Organic reach is dead. Most all social platforms have limited reach, forcing marketers to spend money on paid media. Aside from the random viral moment,...Read More

How Sports Brands Use Social Media To Create VIP Reward Programs

  • July 29 2015
  • Resource: Loyalty Today

In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter...Read More

Beyond Conversations: Social Media Loyalty Key To Brand Success

  • July 02 2015
  • Resource: Loyalty Today

Fifteen years ago, the stock market climaxed at the height of what is now known as the dot-com bubble. Soon to pop, the bubble was created by rapid growth of e-commerce and dot-com businesses whose strategies were based on the philosophy that...Read More

Why You Should Connect Social To Loyalty?

  • April 26 2015
  • Resource: Loyalty Today

It’s a valid question. Loyalty marketers question the validity of social as a business driver, and social marketers question why loyalty is still dressing like it’s 1999. They’re both right to be skeptical. But these questions...Read More

Social Media Listening is Table Stakes

  • April 04 2015
  • Resource: Loyalty Today

Social Media Marketing is growing up, and soon it will die, reborn as loyalty. But before this resurrection occurs, brands need to evolve beyond just listening. Most brands have invested heavily in monitoring platforms like Hootsuite...Read More

5 Ways Retailers are Finding Business Value in Social Loyalty

  • March 31 2015
  • Resource: Loyalty Today

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you...Read More

How We QA at Chirpify

  • March 12 2015
  • Resource: Loyalty Today

The moment you implement a process that reduces mistakes, or improves how you respond to mistakes is the moment your QA process is born. If you’re lucky this started long before you hired testers or QA engineers, but almost certainly you...Read More

Restaurants Extend Loyalty Programs to Social Media

  • February 24 2015
  • Resource: Loyalty Today

Are you reconsidering your loyalty program – how it is delivered and how it meets evolving customer expectations?  We work closely with restaurant brands like Bahama Breeze who are looking for ways to develop deeper customer...Read More