No Image

Andrel Leiter

[CMSAbstractTransformation.DataBind]: Object reference not set to an instance of an object.

VIEW ARTICLES FROM AUTHOR

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

  • June 05 2017
  • Resource: Loyalty Today

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want to avoid exasperating your customers (and there...Read More

The “Keys” of Brand Loyalty and the E-Quotient

  • March 14 2016
  • Resource: Loyalty Today

Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index. This latest Index was the product of input from 40K+ U.S. consumers...Read More

Loyalty Redefined: He says Loyalty, She Says Engagement, We Say Experience

  • April 06 2015
  • Resource: Loyalty Today

Is loyalty an outdated notion? Is it passé? There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by...Read More

‘S’ is for Enterprise!

  • April 05 2015
  • Resource: Loyalty Today

Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went...Read More

From “Spray and Pray” to “Know and Grow”

  • April 04 2015
  • Resource: Loyalty Today

Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that...Read More