brandon meigs

There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off automatically, but then the drier is...Read More

I often become involved in an organization’s MDM program when they’ve reached out to InfoTrellis for help with cleaning up after a failed project or initiating attempt number X at achieving what, to some, is a real struggle. There can...Read More

Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. The store gets to...Read More

Let me start by saying that this is not an article about big data.  While the source of big data is external to your organization, it is a topic of its own.  Many of the concepts and approaches discussed will definitely apply to your big...Read More

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf...Read More

When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly falling to technology, which has made...Read More