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Loyal Listener and Membership Base Helps NPR Grow in the Digital Age

  • February 28 2017
  • Resource: Leaders in Customer Loyalty

“It puts that control in your hands and allows you to skip to mark something interesting,” says Joel Sucherman, senior director of digital products for NPR about that national radio programming service’s app, NPR One. “All...Read More

As Customer Behavior Shifts, Dell Technologies Keeps Pace

  • February 22 2017
  • Resource: Leaders in Customer Loyalty

In late 2016, Dell Corporation acquired EMC Corporation to form Dell Technologies. The integrated company offers infrastructure for organizations seeking to expand and improve their digital solutions, transform IT, and protect information. Their...Read More

Employee Engagement and Customer Experience Look Good on rue21

  • February 20 2017
  • Resource: Leaders in Customer Loyalty

Meeting the ever-changing challenges of the retail apparel space has kept rue21 in business since 1970. The Pittsburgh-based retailer remains at the forefront of the clothing business, with plans for continued growth in the next few years.  ...Read More

Keeping an Eye on the Fundamentals Helps Lenovo Establish Advocacy

  • February 19 2017
  • Resource: Leaders in Customer Loyalty

A key, but sometimes overlooked component of loyalty is advocacy. The best advertising, after all, is customers who believe in your product and communicate that to others. Lenovo, the world’s top-selling brand of personal computers...Read More

CRM in Focus with Pearle Vision

  • February 16 2017
  • Resource: Leaders in Customer Loyalty

Pearle Vision is one of America’s most-iconic eyecare brands. The key to their success is the relationship between the eyecare professionals that own Pearle Vision franchises and the brand itself. Doug Zarkin, CMO of Pearle Vision, spoke...Read More

How Anthem Looks at Measurement and Customer Journey

  • February 13 2017
  • Resource: Leaders in Customer Loyalty

Anthem is one of the most recognizable health insurance providers in America. A $78 billion company with about 53,000 associates across the country, it has begun to shift in recent years from a B2B organization to a B2C concern.   This...Read More

How Cigna Breaks Through Silos to Deliver a Better Customer Experience

  • February 09 2017
  • Resource: Leaders in Customer Loyalty

With their slogan “Together all the way,” Cigna helps employers and individuals with their health insurance needs. The company also handles Medicare and Medicaid recipients. With so many factors, from regulations to changing employer...Read More

Great Customer Experience Rests on Finding the Right Channel for Telecom Giant Altice USA

  • February 08 2017
  • Resource: Leaders in Customer Loyalty

“Brands are very powerful today,” says Hakim Boubazine, co-president and chief operating officer of Altice USA, the U.S. subsidiary of Netherlands-based telecom, cable and media giant Altice Group, “and I believe they inspire...Read More

Customers May Be Changing, But Data Analytics and Metrics Keep SunTrust on Course

  • February 03 2017
  • Resource: Leaders in Customer Loyalty

SunTrust Banks, Inc., is  based in Atlanta, GA. Via its largest subsidiary, SunTrust Bank, it operates primarily in the Southeastern United States. Other parts of the company offer corporate and investment banking, capital market services...Read More

Brand Loyalty at Healthy Levels for Sanofi

  • February 02 2017
  • Resource: Leaders in Customer Loyalty

In development for 20 years, a vaccine for the dengue virus is being released by French pharmaceutical giant Sanofi. Primarily a mosquito-spread illness, dengue fever isn’t widely known in the U.S., where it occurs only in South Florida and...Read More

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