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AstraZeneca, the British–Swedish multinational pharmaceutical, and biopharmaceutical company, is the world’s eighth-largest drug company based on sales revenue. With major operations in the United States, as well as the U.K. and Sweden...Read More

“Customers expect us to know them,” states Regina Mylan, vice president customer engagement and loyalty at Avis Budget Group, “especially if they have been with us before.  They expect us to know about their preferences and...Read More

The Portland Timbers are one of the most successful teams in Major League Soccer (MLS), both on the field and at the ticket window. The city has a long history with outdoor soccer stretching back to the North American Soccer League of the 1970s...Read More

TIAA has transformed multiple times since its founding in 1918. Formerly known as TIAA-CREF (Teachers Insurance and Annuity Association-College Retirement Equities Fund), the Fortune 100 financial services company’s most recent...Read More

“At Pearle, what we have come to realize is that in an effort to not only retain our patients but most critically attract new ones, loyalty, no surprise, emanates from trust,” states Doug Zarkin, CMO of Pearle Vision. “If you...Read More

The Denver Broncos are the only team out of the eight original American Football League franchises to have never played in that circuit’s championship game. Indeed, they never finished above .500. Their woes continued past the 1970 merger...Read More

Improving customer experience is a continuous process for Prudential Financial. “We've made a lot of headway over the past few years,” says Gail Van Dalen, VP marketing and customer experience for Prudential’s Individual Life...Read More

“Customers increasingly are much more educated by the time they reach out to the Dell brand,” states Todd Forsythe, SVP, digital marketing for Dell Technologies, the company formed by Dell Inc.’s 2016 acquisition of EMC...Read More

The first modern loyalty programs were started by airlines and hotels. “They were originally called frequent flyer programs,” recalls Jordan Salmon, vice president of loyalty marketing for MGM Resorts International, the hospitality and...Read More

Altice is a telecoms conglomerate based in the Netherlands. It has grown tremendously over the years through various acquisitions in Europe and, most recently, North America.  Following the acquisitions of Suddenlink Communications in...Read More