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TD Bank Gives an Entirely New Meaning to Voice of the Customer

  • May 09 2017
  • Resource: Leaders in Customer Loyalty

“Our tagline is ‘America’s Most Convenient Bank,’” says Robert Ghazal, head of U.S. contact centers at TD Bank. “So, we’re always looking for ways to define what that means, and how to make banking more...Read More

FedEx Leverages Customer Retention into Customer Acquisition Through New Offerings

  • May 04 2017
  • Resource: Leaders in Customer Loyalty

When you think of FedEx, you likely envision those ubiquitous white trucks, embossed with the FedEx logo, crisscrossing your town. Of course, the Memphis-based delivery giant does more than deliver packages to homes and businesses; they also...Read More

Staying Active in the Customer Journey Revs up Loyalty for Fiat

  • May 02 2017
  • Resource: Leaders in Customer Loyalty

Though it was absent from the market for over twenty-five years, Fiat returned to the United States in 2011 via the 2009 acquisition of Chrysler. The deal brought Dodge, Jeep, and Ram Trucks under the Fiat umbrella along with Chrysler-branded cars...Read More

Loyal Customers Help CPK Rebrand, Stay Fresh

  • May 01 2017
  • Resource: Leaders in Customer Loyalty

California Pizza Kitchen is a brand with a decidedly loyal customer base. The task of further improving that relationship falls with SVP of Marketing & Beverage Ashley Ceraolo, whose current focus is making the customer experience seamless...Read More

Small but Meaningful Interactions Improve Customer Experience for Jet.com

  • April 27 2017
  • Resource: Leaders in Customer Loyalty

Jet.com isn’t the 800-pound gorilla in the room, nor does it want to be. Using its agility and ability to scale and leverage its distribution centers to save customers money, it has steadily built a loyal following. Loyalty360 talks to Jack...Read More

It’s a Premium Customer Journey On and Off the Ship with Celebrity Cruises

  • April 25 2017
  • Resource: Leaders in Customer Loyalty

“The cruising industry manages to survive economic upturns and downturns just by the nature of the fact that people still take vacations and need vacations,” says Lee Moreau, director of loyalty for Celebrity Cruises. “The...Read More

Lenovo and the 3 Challenges of Customer Engagement

  • April 24 2017
  • Resource: Leaders in Customer Loyalty

Founded in 1984 in Beijing, Lenovo, as of 2013, has become the largest seller of personal computers in terms of units sold worldwide. As a company founded just after the dawn of the personal computer age, it has managed to build its success by...Read More

Anthem and the Move from B2B to B2C

  • April 21 2017
  • Resource: Leaders in Customer Loyalty

In 2014, Anthem, Inc. had an epiphany. The health care insurance giant realized that its business was rapidly changing from B2B to B2C. “The trouble was that we were organized primarily as a B2B company,” says Natalie Schneider, vice...Read More

Technology, Marketing, and Engagement All Play a Role in Customer Experience

  • April 20 2017
  • Resource: Leaders in Customer Loyalty

Staying competitive in the ever-changing banking industry means more than just providing a great customer experience. SunTrust Bank, one of the largest banks in the U.S., continues to blaze new trails in the areas of customer journey and customer...Read More

Loyalty Marketing in a Challenging Environment Inspires MGM Resorts International

  • April 17 2017
  • Resource: Leaders in Customer Loyalty

Though it built the Borgata Hotel Casino & Spa in Atlantic City as a joint venture with Boyd Gaming, MGM Resorts International purchased the entire hotel in 2016.   A popular destination in a challenged market, Borgata has been folded...Read More

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