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Editor’s Note - This story was originally published in April's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content...Read More

Lawyers and legal firms aren’t typically associated with brand loyalty. However, Thomson Reuters, via its law services division, helps legal firms, both large and small, corporations, and government entities provide better service and...Read More

When most people think of DHL they envision yellow vehicles, including vans, trucks, and aircraft, with the familiar red logo, delivering packages worldwide. “Deutsche Post DHL, the Group that  DHL is part of, is also a manufacturer of...Read More

Finding emotional connections with customers typically equates to high levels of customer loyalty and brand advocacy. For a loyalty marketer, especially one that works in the intoxicating world of professional and collegiate sports, those...Read More

“We’re seeing personalization in marketing communications accelerating at a very rapid pace in the FMCG industry, and it’s all being driven by technology,” says Robert I. Tomei, IRI’s president, consumer and shopper...Read More

PR Newswire, one of America’s oldest and widely resourced news agencies, was recently acquired by Cision. That move has allowed both to expand their capabilities in several key areas, allowing clients better access to a wider range of...Read More

“Health care in itself is very emotional,” says Stephanie Cohen, senior director, consumer initiatives at Aetna. “If you have a loved one that’s ill, it's very emotional experience. You want to do anything you can to...Read More

Spirit Airlines isn’t the most beloved airline in America. Not yet anyway. However, it is one of the most popular in terms of load factor, or the percentage of people on each of the airline’s planes. Inspired by the ultra-low cost, a...Read More

Social commerce, currently projected as a $30 billion industry, is one of the hot topics these days in the world of loyalty marketing. To be successful, brands using social commerce need to make it a natural facilitating connection, according to...Read More

Next Gen POS (point-of-sale) will be about customer engagement. That was a key theme during a session, “Power Panel: Next Gen POS,” at the recent Money20/20 Conference in Las Vegas. POS is no longer a fixed piece of hardware at the...Read More