Lindsay Burton

“How do we stand out against the competition?”  Unless you have invented a product or service the world has never seen before, most businesses have asked this question. In fact, even if you have created something brand new...Read More

“Maybe the loyalty business has it all wrong.”The idea that loyalty is a fish you can catch if you simply own the correct accoutrements is to ignore the biology of how loyalty works.  Herein lies the problem: loyalty in...Read More