Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it’s your turn! Take the Customer Loyalty Program Pop Quiz. Find out if your...Read More

Customer Intelligence tools are all about empowering the employees in an organization to make data driven decisions as opposed to relying solely on gut. This implies that CI tools must be self-serve. But what does “self-serve” really...Read More

Capillary Technologies, the market leader in cloud-based retail customer engagement management, today announced that it has closed a $14 million Series B round of venture financing.  This new investment adds to the $17 million of Series A...Read More

As Capillary gets ready for the CRMC conference this June in Chicago, I can’t help but think about what Customer Relationship Management (CRM) means and its impact to companies worldwide and to me, as an individual. While the acronym CRM...Read More

As we learned in the two previous posts in this series, Customer Profiling and Merchandise Affinity are great ways for superstores to create unique customer segments and couple fast selling products with slow selling ones....Read More

I recently came across this video on my Facebook wall and loved the way this group of musicians used Beethoven to pay homage to their city.What I also couldn’t help noticing was the audience. All of them within a matter of seconds...Read More

The retail universe is expanding and shrinking at the same time. Expanding thanks to a plethora of brands offering a range of lifestyle products catering to every age group. And shrinking because the divide between online and offline marketing...Read More

In the modern retailing era, connecting with customers has become a vital element for any retailer’s success. Most marketers have started tracking what the customer likes in their brand marketing plans around brand awareness and brand...Read More

“Information will be the basis for competitive advantage so make it everything you do.” Blogger Elizabeth Dias summed up what we believe perfectly. The question is what is the best way to harness this information? For that, we look to...Read More

The evolution of digital media and the proliferation of smart phones empower consumers to be more demanding than ever before.  They actively seek personalized brand engagement across various platforms.The Rise of the Connected...Read More