Analytics has never been more important to businesses, especially those trying to improve customer experience and engagement. However, finding enough people to accurately assess data is extremely difficult as many undergraduates avoid taking any...Read More

Launched in 2008 as a photo website by brothers John and Leo Resig, theCHIVE has since morphed into a multi-faceted new media brand. In 2012, on a whim, the website founders spearheaded a campaign to help a volunteer fire department stay in...Read More

JetBlue, through its JetBlue Technology Ventures, continues to find and develop tech enterprises that that enhance its position in the air travel sector. The most recent acquisition is Mozio, a San Francisco-based startup founded in 2012. Mozio is...Read More

Humana is one of the world’s largest health insurance companies. However, it is seeking to be more of a partner with consumers. To accomplish this, it is redefining the customer relationship particularly on its website and through mobile...Read More

It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More

“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman...Read More

Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this...Read More

The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.   “In...Read More

Automation and the technical systems businesses have in place are as important to the customer journey as marketing and R&D. Keeping those systems running smoothly for Chobani is automation engineer Nathan Piccola.   This fall he will...Read More

The Atlanta Hawks are, in many ways, the definition of a “mainstay.” Since moving to the city from St. Louis in 1968, the franchise has been through ups and downs, wins and losses, and the arrivals and departures of brand-defining...Read More