In the highly competitive, and sometimes confusing, world of health insurance customer loyalty is essential. Central to that is maintaining a consistent customer experience, one that is both personalized and informative. For Humana, one of the...Read More

Some of the best business ventures are stumbled onto quite by accident. That’s how the Crayola Experience began 20 years ago in the company’s hometown of Easton, PA. City leaders, distressed by their deteriorating downtown, asked...Read More

Though it’s almost 100 years old, Pitney Bowes is one the biggest players in ecommerce, particularly in the area of cross-border shipping. Through several acquisitions and in-house initiatives, it has leveraged its vast experience with...Read More

Pizza Ranch is a fast-casual chain of restaurants with180 locations spread across 13 Upper Midwest and Plain states. Founded in 1981, it serves mostly smaller markets leaving the larger cities to the bigger national chains.   Loylaty360...Read More

For some, eight years may sound like a lifetime. In terms of building and perfecting an effective loyalty program, however, eight years goes by in the blink of an eye. AccorHotels can attest to the challenge of building a program from the ground...Read More

One of the most recognized yogurt brands in the U.S., Chobani was founded in 2005 when Hamdi Ulukaya resurrected a food processing plant in New Berlin, New York that was scheduled to be closed by Kraft Foods. With a new yogurt master and several...Read More

For the Tampa Bay Lightning of the National Hockey League, loyalty is predominately gauged by the number of season ticket holders the team has. Specifically, instead of a traditional program, they measure loyalty via their season ticket member...Read More

In the world of marketing, why are some things contagious and some things not? Marketers wrestle with this question constantly, with most laboring under a greatly mistaken notion according to Professor Jonah Berger of the Wharton School of the...Read More

It was once the primary mode of intercity and cross-country travel, but today only one national passenger train service remains. Amtrak, consolidated with government assistance from the last remaining passenger train lines in 1971, is today both...Read More

A key component of customer experience is interaction with a brand’s specific product or service. Improved customer experience often comes from innovation in those products and services. For Electrolux, makers of Frigidaire products, that...Read More