What’s the greatest source of frustration for companies managing complex recognition, incentive, or loyalty programs? Global fulfillment. It's an ongoing challenge to find a reliable provider that can offer a wide selection of...Read More

Sadly, we are now many years into retail loyalty marketing programs and as a consumer, I still don’t see much that’s new, engaging or innovative. However, as a retail loyalty marketing professional I can imagine the board room conversations that...Read More

Huuuge is a next generation social casino network  built upon a promise to provide the most thrilling entertainment experience for casual gamers who love playing free-to-play casino games. How does Huuuge think about keeping these gamers...Read More

As marketers, we strive to continuously provide a positive experience for our customers.  Email is a channel, in which every company is engaged in today. But email offers so much more – it creates an experience for consumers and it...Read More

A recent article from Harvard Business Review entitled “Marketing Is Dead, and Loyalty Killed It” states:“For most people, the word “marketing” summons up a single-minded focus on selling...Read More

Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty...Read More

Sometimes it seems as if 2014 is the year of the “moment” in mobile marketing. But moments are, by definition, transient, short-lived and often irrelevant. A moment without a connection before or after it, with nothing to ground it...Read More

The digital media revolution has completely changed the way retailers and manufacturers seek to engage their customers.  Multichannel and direct marketing have become central to the overall shopping experience expected by today’s...Read More

We are pleased to announce our partnership with Miller Meiers, an award-winning marketing and advertising agency in Kansas City and Lawrence, KS.Mobile is here. Customers expect to have access to a brand anywhere and at anytime all within the...Read More

Rewards don’t always have to drive purchases – they can also be used to foster important lifestyle changes to increase health and wellness consumerengagement.Health care has been undergoing significant changes in the U.S., and...Read More