Walk down a busy street in a major city in almost country in the world. What’s the one thing you’ll always see? People on their mobile phones.Mobile phones are one of the fastest-growing consumer trends. By 2017, it’s predicted...Read More

According to a recent AdWeek article/infographic entitled “What Data-Driven Marketing Looks Like in 2015,” 77 percent of Marketers are confident in strategic data-driven marketing and 74 percent are expecting to increase...Read More

It’s no secret. Catalogs are evolving and one could argue the catalog plays a more meaningful role in the customer experience today than it has since the advent of online shopping. With this evolution comes a new role for the catalog as part...Read More

Millennials in the workplace have been the subject of intense discussion of late … and with just cause. As of 2015, Millennials now comprise the largest percentage of workers in the workplace (36% in the U.S.). They’ve surpassed the...Read More

Constellation Research recently released a report on The State of Marketing in 2015. In the report Dr. Natalie Petouhoff discusses why customer experiences is currently a top priority for marketing executives. As she states:“2015 is the...Read More

Recently, I had the opportunity to present with my colleague Diana Lewis at Loyalty Expo in our workshop Data Selection, Monetizing and Measuring Performance. Planned workshop sessions are great. The topics of discussion are pre-selected...Read More

Companies have invested in many different platforms, technologies, and customer-facing initiatives to move towards an integrated, personalized marketing approach. This has created large integration challenges, redundancies, and hype by suppliers...Read More

Do you have one burning question about marketing that has plagued you? The question that keeps you up at night? The question you know your boss will ask one day, but you don’t know the answer?In our quest to help you...Read More

Let’s get down to cases. Business cases, that is.One of the greatest frustrations a marketer can face is preparing for a loyalty initiative only to find a roadblock at the approval stage.Because a loyalty program is a serious investment, senior...Read More

Rewarding behavior and interactions in a targeted and cost effective way, can be a powerful part of the loyalty toolkit. Here’s how you do it.It’s important to identify the desired behaviors – and the value of those behaviors – before designing a...Read More